Landing pages are imperative to any Pay Per Click marketing campaign. Landing pages are specific pages based around the keywords your campaign is built on – it allows the user to land on a page specific to the search term used. This type of methodology ensures the user quickly and easily finds theeir specific product or service. It also allows us to create a pinpoint message about the products or services, such as an impressive, targeted brand or a product message. This lowers your bounce rates and creates a strong call to action. With well built landing pages, solid PPC ads, a well run campaign and Point & Click’s experts behind you, you can’t fail.
A landing page, also known as a squeeze page, is a key step in any marketing strategy. If your marketing plan includes ad words or craigslist, a landing page provides a great incentive for your visitor to turn into a client on the spot. A great landing page will consist of easy to read points for your viewers, a strong call to action, and be well branded to fit your company while still being its own entity. At Point & Click we have years of experience creating landing pages that work, contact us now to let us put that experience to work for you.